by Katy Eggleton
Heavy Rotation Records, Artists & Repertoire

Heavy Rotation Records has been presented with an exciting offer by RightsFlow, a music licensing and royalty service provider. RightsFlow will be sponsoring the recording process for the next release by the student-run record company. This is an awesome opportunity for Heavy Rotation; in the past, students have submitted album-worthy recordings and HRR took care of the mastering process, as well as planning and promoting the famous BPC Release Concert in the spring. So what’s the catch? The release will be an album of cover songs, which will demonstrate and introduce artists to RightsFlow’s new song licensing program, Limelight.

The concept of the cover album is a basic analysis of how relatively unknown bands become known, and how subsequent bands can become even more widely known than the original by modeling their particular style or sound after their favorite artists. Influences are a huge part of every musician’s life, so HRR decided to look at the lesser-known influences of some of the biggest names in rock music. U2 has spoken about the impact that Joy Division, a short-lived English rock band from the late 1970s, had on their music. Sonic Youth’s eventual success was propelled by many other acts they influenced who came out of the Seattle grunge scene, notably Nirvana. Listening to the song “Don’t Want to Know if You’re Lonely” by hardcore 1980s punk band Hüsker Dü, it’s clear where Green Day’s inspiration for “Welcome to Paradise” came. And the list goes on.

With this recording, Heavy Rotation Records hopes not only to do justice to many of our rock favorites, but also to expose listeners to some artists that they may be unfamiliar with. Having passionate and energetic musicians will be the key to this project’s success. Do you think you have what it takes to cover Gang of Four, Green Day, Hüsker Dü, Joy Division, Mission of Burma, My Bloody Valentine, Nirvana, Pixies, Radiohead, Red Hot Chili Peppers, REM, Smashing Pumpkins, Sonic Youth or U2? Let us know before October 22 by e-mailing your submission to hrrecords1@gmail.com and you may have the opportunity to be a part of this exciting project.

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