By Ann Driscoll
Associate Editor
If you wanted to create an indie rock darling in a cynical laboratory, your Frankenstein creation would have cool beards, lots of reverb, gimmicky instrumentation, and mediocre songs. It’d probably have the word “bear” “rabbit” or “fox” in the band name. Heck, just call it Frankenstein Bear.
Zac Taylor is the antidote to indie-rock’s substantive bankruptcy. A clean-cut Georgia boy, his debut LP, Salesman is straightforward guitar-driven pop/rock. No cut corners. Just expertly written songs with simple, effective production courtesy of Ben Gebert (one half of NINI+BEN). This is a record for people craving meat-and-potatoes rock: great melodies, witty lyrics, chord progressions that take unexpected but logical turns.
Taylor’s music is steeped in great music from the past but not as a gimmicky stylistic pastiche. The pop music vernacular in which he writes just so happens to be mainstream and accessible, as pioneered and perfected by idols like The Beatles, Nirvana, and Ryan Adams.
Throughout, Taylor remains his own man. “Cold Light of Day” demonstrates a unique melodic sensibility during the verses as well as a passionate vocal performance from Taylor, who has increasingly come into his own as a vocalist.
Taylor’s lyrics boldly explore his own rock star ambitions. On opener, “Know My Name” acknowledges the blue collar humdrum of struggling to make it in the ‘biz. “I guess this means that I won’t get a severance check/I’ll have to go/Take out some loans and drill my bones for marrow just to pay my rent.” The chorus then gives way to optimism, “When I leave this place/Everyone here will know my name.”
In the vividly imagined and somewhat theatrical world of Salesman, rents are expensive, blue jeans are tight, and casual sex has replaced real romance. “If she can hear my catcall/Through a foot of drywall/I might not end up sleeping on the floor,” he croons on charming ditty, “Spend the Night with Hannah.” Taylor lets his theatrical imagination run wild in “The Getaway” – a Bonnie and Clyde tale about bank robbery with a Hall & Oates groove.
At times, Salesman a bit oversells Taylor’s sense of his own iconography as a rock musician. On “NYC ASAP,” he whispers “Fast love/Fast life/Fast money” over 80’s-sounding sexy guitar swells as if he were the protagonist of a Bret Easton Ellis novel. On tracks like “Sleeping in the Car” Taylor’s self-deprecating humor deflates the pseudo-glamor of his subject matter.
The standout track, “Go If You Must” is a boppy tune that sounds a bit like Elliott Smith on Prozac. It’s also one of the few songs that showcase Taylor’s emotional vulnerability. He’s singing from the heart, and that’s something worth selling and buying.
The CD Release Show is this Thursday night at Cafe 939. Kris Roche and Nini+Ben open. Everyone in attendance will get a free copy of Salesman.












