If you haven’t been following Secondhand Serenade since the first album, Awake, in 2007, like surely a good portion of his 3 million fans on Facebook have been, then you’ve most certainly heard his hit single, “Fall For You.” The man behind Secondhand Serenade, John Vesely, took some time to speak with The Berklee Groove about songwriting, the brand new upcoming album, and wearing his heart on his sleeve.
Berklee Groove: How did you get started with writing music?
John Vesely: Music has been in my family for quite some time. My brother is a musician and he went to Berklee and my father was a professional musician for 25 years, with some time spent overseas. It was around me constantly as I was growing up, and when I found it on my own, which happened around the beginning of high school/end of junior high, you know, I definitely was not the ‘put in the time and practice, practice, practice [type],’ I just more, dove right in. I had lots of creative surges and writing came really naturally to me, because I had the strive to make music right out of the gate. I started off playing bass, actually, and it was hard to get any writing in because usually the guitar player in the band did all of the writing, and eventually I switched over to guitar. And eventually I stopped trying to find a band and started doing it myself because I just had too much trouble.
BG: Do you have a specific method or process that you go through when you’re writing?
John Vesely: I guess you would call it organized chaos; it comes naturally, as any musician would know. You can definitely say ‘I’m going to sit down and write a song’ and write it, but it’s not going to be your most inspired work. It’s the kind of thing that happens when you’re least expecting it. I’ve written songs, I’ve started writing songs, I wrote melodies, wrote lyrical lines while I was driving my car, going to the bathroom, in the shower; it’s the kind of thing that happens, you know, whenever. Which is nice to have a phone that I can take voice notes on. It’s frustrating though, because nowadays you can’t talk on your phone when you drive. I looked kind of crazy; I actually had my windows tinted in my car for a long time because I would sing at the top of my lungs in my car. It’s the kind of thing that happens on a whim, and you have to be prepared for it. The most important part is that you never take for granted what you’re doing, you know? When you’re out in public and you have a good idea, you have to jot it down. You constantly have to be doing that and then you put the ideas together at some point. It’s like writers that produce literary work, but we hum things and we look even crazier.
BG: Out of all of your albums so far, do you have a particular song that you’re most proud of or the most connected to?
John Vesely: Yeah, well I had a song called “Never Too Late,” which I think musically is a pretty great song, and lyrically. It’s one of my newest songs that I released on my Weightless EP. I produced it myself and did all of the orchestration, the orchestral arrangements, and everything on my own in my own house. I was really hands-on with that song. I also definitely do think the arrangement and the writing for “Fall For You” was done really well, and I worked with Butch Walker for production with that song and it paid off – the song did really well. In this business, there’s a certain amount to be said about that unknown factor that people tend to latch onto songs for, and I don’t know… that song seemed to have it, and I’m not sure what made it so special, but it’s all about trying to harness that, whatever it may be, and trying to do it again.
BG: You’re pretty well known for “wearing your heart on your sleeve” with your music. Do you think that is part of why your music has become so popular?
John Vesely: Possibly. I think so. I think there are a lot of things that go into making a song, especially songs that people are going to listen to and appreciate on a larger scale. I think a lot of it is definitely being able to connect to the lyrics and being able to connect to what the writer is trying to say and get across. The second thing is making sure that the musicality is matching what you’re trying to say – that’s really important. There are some records that do that really well, that harness what they’re trying to get across with the lyrics and make you feel that with the music before you even hear the lyrics, you know, which is very important. And third, is just writing in a way that is just being catchy melodically – and that’s something that some songs are doing really well right now, obviously, that aren’t saying much at all, but that are obnoxiously catchy, and that you’re, without wanting to or realizing, going to be humming walking down the street. But it’s putting all of those factors together, and that’s very, very important, and it’s a necessity when you’re writing a song that you want to be successful. I’ve been trying to learn how to do that, and I’m still learning and I’ll continue learning until the day that I die, but I will always write very personally and I will always try to get my point across as well as possible, and the easiest way to do that is to be very, very honest and not write too cryptically. I’m not one of those writers who throw in a slew of metaphors, I just write really literally. I don’t want to hide what I’m saying. You can be creative and artistic without making it nonsensical.
BG: You originally started out as just a solo act; what influenced you to start recording and touring with a full band?
John Vesely: You know, I just wanted to keep my options open musically and I really do love to play with a full band. I recently got off of an acoustic tour and then I went with a full band out to Asia shortly thereafter, and the Asia tour was rad. I like the experience of hanging out with a band, and when you choose this as a lifestyle and a career, it’s just you out there. If you have a band with you, it enhances the experience, so that’s a lot of fun. And also just playing on stage, that’s a different dynamic all together. When you’re alone, you can’t put on a big show or extravaganza – it’s just you and a guitar. But touring with a full band is great; it’s really different. As far as recording, I usually record most of the stuff by myself. I’m not a drummer – you will never see me behind a drum set. I may produce some drum parts but I’ll never sit behind a drum set – it’s not my thing and I don’t have the coordination for it. I record it with midi and then send it off to my drummer and he records it and it’s a lot easier that way. My drummer usually puts his own twist on it and I just give him what feel I would like to have, and he turns it into a drummer’s performance.
BG: What has been the most difficult thing you’ve had to overcome throughout your career?
John Vesely: You know, the most difficult thing has been psychological issues. Especially when you do well and you do really well really quickly. I went through a period kind of going down hill as a person for a while, and it affected me musically and it affected me personally and writing became nearly impossible. When I did write in that stage, it didn’t turn out to be what I wanted it to be, or at least what other people wanted it to be. I kind of had this little awakening over the course of this past year and it’s been great. Creatively, I’m in the best place I’ve been in years or possibly ever. Psychologically, if you’re not in the right headspace, you are worthless musically. It’s something you have to pull yourself out of on your own. You know, beyond that, once you have that inspiration, being able to work on something and being able to step away from it for a moment, sometimes you get too close, especially if you’re producing it yourself or if you’re performing with the instruments yourself, you can get so lost within that song or that recording. You need to be able to step away from it and gain some perspective and it’s a very, very difficult thing. I’m still not perfect at it but I’m getting better. Thinking objectively is very important in this industry.
BG: Your next album is being funded through pledgemusic.com and you’ve already exceeded your goal, which is awesome. What has that been like?
John Vesely: We reached the goal in like, a month, which was great and it’s still going. Now it’s just for promotional and financing to be able put out the record, but the budget for the record is done. I got a bunch of gear that I needed and I’m going to work with some producers and produce a bunch of it myself. I’m really, really excited; it reassures me how I’ve changed my own life and proves that everything is going to be okay. After a while with the label situation – not that they weren’t doing great or I wasn’t doing great, we both had our faults… But the fact of the matter is that nothing was particularly getting done in a really, you know, forward fashion. They were so busy and there were so many other bands on the roster and so few people at the label that it was really hard to allocate resources. I was also not on my A-game and I was lost and seeing crap on tour, and I wasn’t taking care of my body, I wasn’t taking care of myself. With my whole change of attitude and lifestyle, I thought it’d be a good time right now, if I wanted to put out a new record, to go somewhere and maybe get a fresh start. And we did and started to do a few songs and we were going to try to sign to a different label right away, but then I said, ‘You know what? I’m going to try to do this record on my own,’ and it started turning out really well – better than most of the stuff I’ve done, in my opinion. So I said I’m going to go about this without any regulations and without anyone checking up on me, I’m just going to make the album I want to make, like I did with Awake. So far, it’s going so great and pledgemusic.com is available for artists to use, where it worked out perfectly for me. Granted, you need to have a fan base and something to offer, but it’s a really, really great way. So many artists are going that route now and I think it’s scaring labels and putting them in awkward positions because they don’t want to do artist development, right? But the paradox lies within that, because artists that are already developed don’t need the label anymore. I feel really confident in my decision. And we can either choose to license the album out to a major or I can just distribute it myself… it’s just a matter of how busy you want to be, and I think me being busy as shit and not having time for anything else is okay, as long as I know work is being done, because when a label is involved, there’s so much time that you are just assuming that work is being done, and you don’t know for sure. I really like being on top of everything. Since I left the label, my online numbers have skyrocketed, my sales numbers have skyrocketed, it’s all been going uphill since I left the label, and I’m not expecting someone else to do it. But in the same token, it goes to show that they weren’t doing as much as I am doing right now.
BG: Well you do have over 3 million fans on Facebook now, which is nuts.
John Vesely: Yeah, I’m really lucky to have people that support me. And some of them may be stagnant and some of them may be really assertive and really active, but the fact of the matter is - they’re there. And once I have this new material and once I start really doing these major video updates – I’m going to do tons of updates as soon as I start working and this next week, I should be starting full-on on this next record with updates constantly and actually tracking – and once I start doing all of that, it’s going to be a community that’s going to be buzzing and I want people to excited about it.
BG: What kind of sound can we expect from the next album?
John Vesely: I’m definitely going to keep off of that hard rock sound that I did a little bit of on this last record, Hear Me Now, and I was definitely going down more of a rock path, and I’m stepping back from that. Awake was a mix of great acoustic music and a kind of rock – but it was acoustic, and then A Twist In My Story was a perfect little median, in between. And then Hear Me Now was a little confused, to be perfectly honest. The songs were all great, in my opinion. I really liked all of the songs, but the album was confused – it didn’t have a lot of identity. This album is going to be a lot more, I guess, cohesive and it’s all going to work together. I’m going back to Awake as far as [being] acoustic goes and moving forward in a different direction. It’s going to be a lot more positive, in sound especially, and in production it’s going to sound more uplifting. Lyrically, it’s going to be the same stuff, a lot more about like, really respecting yourself in positive ways. We have a song called “Back to the Old Days,” which is a really feel-good song, which is about thinking about back to when things were easy – when you didn’t have a dime, but things were so much easier and you could go about your day and you didn’t have to worry about anything, which was a great time. It’s all about thinking positively and allowing yourself to get lost in easier times and letting them inspire you in your current state.
BG: Alright, so last question. Do you have any advice for aspiring songwriters or performers?
John Vesely: Absolutely. A few things. Really, really… well I don’t really have to say this, because if you’re really an aspiring songwriter or musician, then you can’t stop yourself from playing constantly, because it’s like a bug, it’s like a sickness and you can’t get enough of it – so I don’t have to tell people to do that, because it’s obvious. But really, try to focus on what you’re doing not being just for you, because that’s selfish. Music is for everybody to enjoy and you really have to consider that when you’re creating this music. A lot of people when I was growing up would say they didn’t want a big fan base because they wanted to make music that they wanted to do – and that’s cool, you want to make music for yourself, whatever, but there’s no point in making music that people don’t want to listen to. I think it’s important to write about things that people care about and that they can understand, and after so many stories from fans about how my music has affected them in some way, shape, or form positively… every time I hear something like that it’s like, ‘okay – I’m going to be playing music tomorrow.’ And pay attention to your fans – fans are the most important thing in what we do. It allows me to play music as a profession and if I wasn’t playing music as a profession, then I wouldn’t be putting out this music that I’m making, and this music would never exist. So fans are really the most important thing in the equation – for the artist, for the musician, for the record labels… for everyone. You have to rely on them to have your back. Treat them with as much respect as possible. And play all of the time. Make music.
For more Secondhand Serenade, check out these links:
Official Website
Pledgemusic.com Campaign
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