We discuss the possibility that Taylor Swift isn't that amazing. Her marketing team is.
Alum Rishava Green of band The Lights Out tells the Groove about distributing an album via craft beer and creating a wearable light show for some seriously high energy live sets.
Beyoncè's "Lemonade" has set the Internet on fire. Laden with symbolism and thick with representation of the black struggle, there is so much more to it than a cheater and a woman scorned.
An Insight from 11th Annual Intercollegiate Business Convention in Hynes Convention Center, Boston, Massachusetts
Mike King shares his opinions on the effectiveness of direct-to-fan campaigns, how the new Facebook layout affects DIY musicians, and search engine optimization.