From its inception, fashion has played a massive role in the KPop industry. It is prioritized right next to music and training. This is for good reason: it is a massive part of the culture. One of the first things fans talk about when a group debuts or makes a comeback, is the theme of the fashion. From girl-crush to ultra-cute, concepts are what KPop revolves around.
If you have yet to immerse yourself in the cult sensation that is KPop, the word “concept” may be foreign to you in the way that it is used in the industry. A group’s concept is an all-encompassing term that dictates what the group’s comeback or debut is centered around. A few examples of this can be seen in specific groups. New girl group Itzy debuted with a strong “girl-crush” concept, including themes of self-love and counter-culture, with fashion that reflects this. Bomber jackets, fishnets, and combat boots represent the idea of non-conformity and remind one of the punk rock style of a rebellious 1970’s Britain. To juxtapose this, Twice, a similar girl group, has a track record of very cute, sweet, and feminine concepts. One of their most popular comebacks, Dance The Night Away, was centered around cute and tropical themes. Their outfits consisted of denim skirts, colorful statement earrings, chunky sandals, and summery tops, all of which give a very youthful vibe to their comeback.
However these idols don’t dress themselves. They have an entire team of artists behind the scenes making sure they look their best at all times. Stylists design the outfits and choose the pieces required to make them come to life. Makeup artists will give idols a flawless complexion and eye makeup according to the theme of their outfit. Hair stylists give texture, body, and style to hair to match the concept, usually in a very natural and effortless looking style. For example, girl groups with 'sweet' concepts will usually sport long hair with elegant curls, while boy groups with 'fantasy' concepts will be given long, wild, and unkempt hair. This particular concept inspired the KPop mullet.
Every part of an idol’s appearance is vital to a performance, so stylists and artists work tirelessly to give them the perfect makeup, hair, and outfits. Fashion is vital to the KPop experience, thus the artists that work behind the scenes deserve thanks for their fabulous work beautifying our favorite idols.