Today, the Dutch Producer/DJ and entrepreneur Oliver Heldens is the 301st most streamed Spotify artist: he has over a billion combined streams. Not to mention that in his seven years since being signed with Spinnin’ Records, he has successfully established his label, Heldeep, playing across the world on stages such as Mysteryland, Tomorrowland, and electric forest, and featuring an eclectic range of artists. He’s recorded over 290 radio mixes on Heldeep radio which is streamed globally online and over the radio, reaching over 70 million listeners weekly.
Having entered the global stage with his hit track ‘Gecko’, Heldens has since helped put the future house scene on the map. At his Boston show two weeks back, his set consisted of an impressive string of hits, mixed together with fluid flourish and skill.
A particular highlight for me was his mix of Flo Rida’s ‘Low’ - with Tiësto and Sevenn’s ‘Boom’. It got the whole venue down on the ground, pulsing with anticipation for the drop, mid way through his set. However his swift cut to ‘Boom’ caught the audience by surprise, launching a floor trembling, universal jump into the air. He avoided the typical mic-work of such club shows. Instead of commanding the crowd to ‘jump!’ his use of technically skilled mixing and song choices did exactly that for him.
Another attribute that stuck out for me was his pure display of enjoyment - of the music - and of his crowd. It was worlds away from the typical shout of a club DJ. Oliver heldens let his music and mix do the speaking for him. And partnered with a strong set of visuals and ever present OH logo, his set surely created plentiful memories for all those attending. With circles forming in the crowd for house dancers to show off their skills, the atmosphere was one of enjoyment, acceptance and colour - that carried out into the frosty Boston night.
You can catch Oliver on tour HERE.